Uh Oh
@mike LOL
Santa Cruz Has an eMTB in the Works
I don't have any faith in this one being true, but hey, it's fun to speculate. The crew at Santa Cruz vehemently denies any eMTB plans, but there's a tiny smidge of chance that it could happen down the road. Wait, at least hear me out before you accuse me of being a looney heretic for saying that Santa Cruz, arguably the "coolest" company in the game, might jump on the battery-powered bandwagon.
The most telling sign of the end times for me is that Santa Cruz has been owned by Dutch company Pon Holdings since 2015, and battery-powered transportation is a large part of Pon's portfolio. The Dutch conglomerate already owns a number of other cycling brands, including those who have their hands deep in the ebike pie, so it's pretty obvious to see where the tech would come from.
It's no secret that eMTBs are the current cash cow that companies are pushing, and this is especially true in Europe where Santa Cruz doesn't have the same foothold that they do in North America. On the flip side, Pon Holdings is known to be a hands-off type of dark overlord, so it's by no means a sure thing.
Santa Cruz Nomad 4
The new Nomad's appearance was divisive, but just imagine the comment section if it had a motor and battery bolted to it.
For their part, Santa Cruz denies that they'll be joining the battery brigade anytime soon. ''E-hostilities aside, our best bikes represent a convergence of passion and differentiation,'' Don Palermini, North American Marketing Manager at Santa Cruz, explained when I posed the eMTB question to him. ''I'm not sure we can deliver on that right now, so we're not working on one. That doesn't mean never, but we're not willing to spend the financial and social capital on a 'me too' product.''
So that's that, at least for now, I guess.
Chance of this rumor becoming fact: 20%